Sony DXC-D50PK + Extras 4:3 camera with 1.5" viewfinder, tripod adaptor, microphone, and 19x zoom lens. The DXC-D50 is a new digital camera for corporate and professional applications. A successor to the popular DXC-D35 camera, the DXC-D50 series includes a new type of CCD sensor, Power HAD EX, which virtually eliminates vertical smear on picture highlights. This is combined with 12 bit A/D conversion, and a new generation of digital processing, to produce picture quality which cannot be beaten at this price level. The DXC-D50 can be combined with the multicore CCU-D50 and a new control panel, the RCP-D50/D51, to provide a complete digital production solution.

High picture quality
The use of the new Power HAD EX CCDs, 12 bit A/D conversion, plus new Advanced Digital signal Processing, combine to deliver picture quality which is unmatched at the price.

High sensitivity
A high sensitivity of F11 at 2000 lux, and a minimum illumination of just 0.5 lux (36 dB gain, F1.4) enable the camera to operate in extremely low light levels. At the same time, the noise level of the camera is very low, at 63dB (PAL). When used in production studios, lighting levels can be reduced, with consequent savings in air conditioning and power requirements.

Simple Operation
Recognizing the importance of making camera operation as quick and straightforward as possible, the DXC-D50/D50WS camera provides two highly convenient "EZ Functions", enabling operators to start shooting with minimum setup procedures, and in less time.
EZ Mode Settings for key camera parameters are instantly set to the standard or auto position by simply pressing the EZ Mode button - making the camera instantly ready for shooting. This feature is very convenient when operators require fast camera setup within a limited time frame.
EZ Focus The EZ Focus function allows accurate focus adjustments without manually opening the lens iris. Simply by pushing the EZ Focus button, the iris automatically opens to reduce the depth of field and make focusing significantly easier. At the same time, the electronic shutter is automatically set to obtain the correct exposure.

Simple design for good operability
The DXC-D50 series body design is simplified compared to the DXC-D35 series. The “EZ mode” setting buttons are now set underneath a sliding door with a see-through window. This helps the camera operator to avoid misoperation of the switch while shooting. In addition, the type of menu setting switch and its position were changed for improved accessibility.

State-of-the-art Power HAD EX CCD
The DXC-D50 series cameras include a new Power HAD EX CCD, the same as is used for the BVP-E10/WS series. Thanks to the superb CCD performance, the DXC-D50 series offers improved smear level of -140dB, which is equivalent to FIT type CCD.


12-bit A/D converter
The use of a 12-bit resolution Analogue to Digital convertor ensures that pictures are processed with great precision. Compared to previous cameras in this class, which only offer 10 bit resolution, the DXC-D50 is able to provide more faithful reproduction of low-key and mid-tone areas of the picture.


New Advanced Digital Signal Processing
A critical factor when assessing camera quality is how many bits are used in non-linear processes, such as gamma correction. The use of Advanced Digital Signal Processing (ADSP) built into an innovative LSI using 0.18-micron processing technology, provides comprehensive and precise control functions, as well as maintaining the superior image quality from the CCD.Thanks to this, and the use of a digital encoder, very low power consumption can be achieved to ensure very comfortable operation and stable signal processing.


Creative Image Control
The DXC-D50 series cameras add several innovative control items, to provide comprehensive image adjustments.
# Knee Saturation Avoids any ‘washed out” appearance in highlight areas
# Low Key Saturation Maintains the colour of objects in the shadow areas.
# Skin Matrix Saturation and Hue of Skin Tones can be adjusted separately.
# Adaptive Highlight Control (Auto Knee Mode) In most conventional cameras, only a single Knee-point/slope is available for control over highlights. In contrast, the DXC-D50/WS series provides multiple knee-points/slopes to utilize the dynamic range of the camera more effectively.
# Cross-Color Suppression Uses comb-filtering to eliminate unpleasant cross colour and cross luminance on fine details.
# Black Gamma Control This is to control the brightness of the shadow areas.


Memory Stick system for storage/recall of parameters
The DXC-D50/D50WS incorporates the Sony Memory Stick system, enabling you to store and recall setup-parameter files for individual scene or camera setup preferences. The setup parameter files stored on a Memory Stick media card can be transferred to another DXC-D50/D50WS camera or a RCP-D50/D51 remote control unit, allowing quick, easy setup in multiple camera systems. What's more, the setup files can be loaded to a PC equipped with a Memory Stick slot, enabling them to be e-mailed as attachments and applied to cameras at remote locations.