a7 Mark III Full Frame Digital Camera & 28-70 mm Zoom Lens

Sony ILCE-7M3KB (ILCE7M3KB, ILCE/7M3KB, ILCE 7M3KB, ILCE_7M3KB) a7 Mark III Full Frame Digital Camera & 28-70 mm Zoom Lens Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.   Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant. Gain control of expressive freedom With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Rendering scenes in realistic detail A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera. Newly developed sensor, evolved image processor The latest technology achieves stunning processing speed A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster5 and data processing capability that is 1.8 times higher5. Back-illuminated full-frame sensor Higher sensitivity and readout speed The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture. Reducing noise in high-resolution images Up to 1.5-stop improvement in image quality Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration. Dynamic range of up to approx. 15 stops Approx. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. Faithful colour reproduction More accurate colour reproduction straight out of the camera Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result. Steadier shots with 5-axis stabilisation The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step8 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance. 14-bit RAW output for rich gradations For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW9 data output, even when in silent or continuous shooting mode10. 4D FOCUS — AF performance evolves AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. 4D FOCUS: Stunning wide coverage 693. Remarkable number of phase-detection AF points This camera features 693 phase-detection AF points11 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points12 to improve focus. 4D FOCUS: Fast AF speed Up to two times faster AF performance Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed13. 4D FOCUS: Steadfast tracking Enhanced AF tracking for swiftly moving subjects The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments. Reliable AF down to EV-3 brightness Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes. Focal-plane phase-detection AF supports A-mount lenses 693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3. Eye AF revolutionises portraiture With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture. Focus control via touch screen The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder. AF in Focus Magnifier Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography. More versatile AF settings all around AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons. Fast continuous shooting captures the height of a moment The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking1 and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting17 at up to 10 fps with AF/AE tracking at maximum resolution. Confidence-boosting continuous shooting Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking1. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. Shoot continuously in absolute silence This camera allows silent shooting17 at up to 10 fps with AF/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot. Anti-flicker shooting Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots. Better operation during continuous shooting Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings20, as well as operate image playback during data writing. High-resolution 4K HDR As well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Image resolution uncompromised Full-pixel readout without binning for high-resolution 4K movies Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times21 the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording2 employs XAVC S format at bitrates as high as 100 Mbps. Improved Fast Hybrid AF for movie recording Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall. HLG (Hybrid Log-Gamma)3 for instant HDR workflow A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.3 [1] High flexibility to fine-tune images as desired (colour grading required) [2] Instant high-quality image (colour grading not required)  Supports S-Log3 and Slow and Quick Motion S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps23 for up to 60x quick motion and 5x slow motion. Reliable features and operation in a compact body The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions. Longer battery life to shoot for more professional lengths The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB. Dual media slots, UHS-II support With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards. My Menu: faster to your favourites Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience. Rating function With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button. New Imaging Edge software suite from Sony   Imaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.29

Alpha a7 III Digital Camera (Body Only)

Sony ILCE-7M3B (ILCE7M3B, ILCE 7M3B, ILCE/7M3B, ILCE_7M3B) Alpha a7 III Digital Camera (Body Only) Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops. Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.    

ILCE7M2B.CEC Alpha a7 II Mirrorless Digital Camera - Body Only

Sony ILCE7M2B.CEC (ILC-E7M2B.CEC, ILC/E7M2B.CEC, ILC-E7-M2B.CEC, ILC/E7M/2B.CEC) Alpha a7 II Mirrorless Digital Camera - Body Only Sony has released the α7 II (ILCE-7M2), the next in the α7 series of interchangeable-lens models and the world’s first camera with optical 5-axis image stabilisation designed for a full-frame image sensor. The camera offers outstanding image quality in a compact size and light build, and it carries on the traditions of the α7 series, which includes the world’s smallest and lightest interchangeable-lens full-frame camera (α7R). A 24.3 effective megapixel 35 mm full-frame Exmor® CMOS sensor moves along five axes to compensate for camera shake, providing optical image stabilisation equivalent to up to 4.5 steps faster shutter speed of correction for still images. Shooting sharp handheld stills and video is now possible under conditions that may have required a tripod in the past. In this and other scenarios, users can enjoy beautifully rendered images from the full-frame sensor with the convenience of image stabilisation. In-camera image stabilisation also offers sharper images for those using A-mount lenses on an optional lens adapter. World’s first full-frame camera with optical 5-axis image stabilisation Detects and corrects various camera shake along five axes for still images and video, including angular shake (pitch and yaw) that tends to occur when shooting with a telephoto lens, shift shake (along the X and Y axes) that becomes noticeable as photographing magnification increases, and rotational shake (roll) that often affects shots at night or when recording video. The full-frame image sensor moves to compensate for these kinds of camera shake. For still images, stabilisation is equivalent to up to 4.5 steps faster shutter speed of correction. Optical 5-axis image stabilisation ideal for a variety of αTM lenses  Handheld low-light shooting at slower shutter speeds becomes possible, allowing for greater creativity and mobility without the need for a tripod. The camera’s in-body image stabilisation is therefore effective even in combination with E-mount lenses without Optical SteadyShot (OSS). For A-mount lenses as well (using an optional mount adapter such as LA-EA4 or LA-EA3), camera shake is compensated for along five axes within the camera body. Users can thus make the most of the beautiful rendering power of various α lenses with the α7 II. Verify image stabilisation results with live view functionality Monitor the corrected image in real-time on the camera’s LCD screen or in the OLED viewfinder, thus allowing for fine-tuned framing and focusing even when using a telephoto or macro lens. Speedy, accurate autofocus with Fast Hybrid AF Wide AF coverage with the employment of a 117-point focal plane phase-detection AF sensor (in combination with a 25-point contrast detection AF points) 117-point focal plane phase-detection AF sensor and 25 contrast detection AF points are placed over a wide area of the screen, making use of the superb tracking capabilities of the phase detection AF and therefore enabling clear capture of moving subjects that might otherwise evade focus. 30% faster AF responsiveness  A more advanced algorithm is used to detect the subject position, enabling optimal lens drive. In a variety of scenarios, autofocus is very responsive – 30% faster than in previous models. 1.5 times the tracking ability of previous models4 with an improved motion-prediction algorithm An improved, original Sony algorithm for the prediction of moving bodies results in a 1.5 times improvement in performance in tracking a subject and predicting its next movement. Additionally, AF and automatic exposure (AE) continue to track the subject during high-speed continuous shooting (up to 5 fps), so that a sudden movement or expression of the subject is never missed. Finally, greatly improved tracking ability and subject capture are made possible through the advances in image analysis technology with “lock-on AF,” a feature that optimizes focusing on the subject in accordance with its size. Superior image quality and enriched video recording functionalities with the full-frame sensor and BIONZ XTM image processing engine 35 mm full-frame Exmor CMOS sensor for high resolution and sensitivity, with minimal noise  The camera is equipped with a full-frame Exmor CMOS image sensor with approximately 24.3 effective megapixels. High resolution and larger pixels enhance sensitivity and reduce image noise to release the full potential of lens’ optical performance. Images are rendered beautifully and bokeh effects attainable only with full-frame sensors become possible. BIONZ X image processing engine for superb detail and natural textures, less noise Loaded with an advanced BIONZ X image processing engine. The fast processing enabled by this engine enhances images in several ways, through “detail reproduction technology,” which recreates natural-looking textures even in the minute details of an image; “diffraction-reducing technology,” which prevents loss of detail when aperture stopped down; and “area-specific noise reduction,” which greatly reduces noise while maintaining exceptional detail and texture even under low light conditions such as night time and indoors. Supports high bit rate XAVC-S recording In addition to recording in AVCHD Ver. 2.0 Full HD (1920×1080) 60p (50p)/60i (50i)/24p, the camera records in XAVC-S, a consumer format derived from the professional XAVC® format. This offers outstanding Full HD video quality at a high bit rate of 50 Mbps. Long GOP compression is used, targeting differences between frames, along with the MPEG-4 AVC/H.264 codec for video. Regarding audio recording, linear PCM is used and files are saved in the MP4 format. Full-featured video recording that suits professional workflows Picture profiles enable convenient in-camera tone adjustment. The α7 II also supports the S-Log2 gamma function, which preserves a wide dynamic range, and a wide S-Gamut mode. Other features include Time Code/User Bit (useful in editing), Rec Control (for synced recording with compatible external recorders), marker display/settings, and dual video recording. Enhanced usability and reliability Grip shape and height keep the camera steady even when using a large telephoto lens. The shutter button has been shifted toward the front, to a position that feels more natural. This, along with the button’s increased size, helps reduce camera shake. Shooting comfort and convenience were a priority in design. Ten customizable buttons can be assigned to any of 56 functions. The tilting display features a White MagicTM LCD screen for exceptional visibility even under bright sunlight. Sharp, high-contrast XGA OLED Tru-Finder™ viewfinder for accurate previewing An XGA OLED Tru-Finder viewfinder with a 2.36 million dot equivalent resolution and high contrast, enabling faithful reproduction of setting adjustments, fine-tuned focusing using magnified display or peaking features, and bokeh effects. The viewfinder also allows for clear review of previous shots. Because the camera is fully APS-C-compatible, it displays the entire view even when APS-C lenses are used. Reliability that professionals can appreciate Sturdy magnesium alloy construction of the top, front cover, and internal structures ensures that the camera is both durable and light. The robust mounting structure easily handles large telephoto lenses, heavy video lenses, and many others.  Main buttons and dials are also sealed to help keep out moisture and dust, and an interlocking double layered construction of media and port covers as well as body seams ensures greater moisture and dust resistance. Overall, the camera is designed to be used by photographers in any number of situations without having to worry about the safety of their cameras. Quick startup time – 40% faster After the camera is switched on, it is ready to shoot 40% sooner than current models. Wi-Fi and NFC enabled for connectivity with mobile devices; support for PlayMemories Camera Apps that allow the camera to evolve even further Wi-Fi and NFC connectivity for mobile linking Features can be expanded with PlayMemories Camera Apps By installing an updated Lens Compensation app (enabling the storage of lens information in Exif data, compensation of recorded video, and import/export of lens compensation values), users can manually set correction values for lens peripheral shading, chromatic aberration, and distortion.