Sony a7 Mark III Full Frame Digital Camera & 28-70 mm Zoom Lens

Sony ILCE-7M3KB (ILCE7M3KB, ILCE/7M3KB, ILCE 7M3KB, ILCE_7M3KB) a7 Mark III Full Frame Digital Camera & 28-70 mm Zoom Lens

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

Gain control of expressive freedom

• With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Rendering scenes in realistic detail

• A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor

The latest technology achieves stunning processing speed

• A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster5 and data processing capability that is 1.8 times higher5.

Back-illuminated full-frame sensor

Higher sensitivity and readout speed

• The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.

Reducing noise in high-resolution images

Up to 1.5-stop improvement in image quality

• Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

Dynamic range of up to approx. 15 stops

• Approx. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful colour reproduction

More accurate colour reproduction straight out of the camera

• Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilisation

• The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step8 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.

14-bit RAW output for rich gradations

• For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW9 data output, even when in silent or continuous shooting mode10.

4D FOCUS — AF performance evolves

• AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

4D FOCUS: Stunning wide coverage

693. Remarkable number of phase-detection AF points

• This camera features 693 phase-detection AF points11 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points12 to improve focus.

4D FOCUS: Fast AF speed

Up to two times faster AF performance

• Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed13.

4D FOCUS: Steadfast tracking

Enhanced AF tracking for swiftly moving subjects

• The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.

Reliable AF down to EV-3 brightness

• Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses

• 693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

Eye AF revolutionises portraiture

• With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Focus control via touch screen

• The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in Focus Magnifier

• Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around

• AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Fast continuous shooting captures the height of a moment

• The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking1 and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting17 at up to 10 fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting

• Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking1. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

Shoot continuously in absolute silence

• This camera allows silent shooting17 at up to 10 fps with AF/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting

• Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting

• Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings20, as well as operate image playback during data writing.

High-resolution 4K HDR

• As well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

Image resolution uncompromised

Full-pixel readout without binning for high-resolution 4K movies

• Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times21 the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording2 employs XAVC S format at bitrates as high as 100 Mbps.

Improved Fast Hybrid AF for movie recording

• Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.

HLG (Hybrid Log-Gamma)3 for instant HDR workflow

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.3

• [1] High flexibility to fine-tune images as desired (colour grading required)
• [2] Instant high-quality image (colour grading not required) 

Supports S-Log3 and Slow and Quick Motion

• S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps23 for up to 60x quick motion and 5x slow motion.

Reliable features and operation in a compact body

• The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.

Longer battery life to shoot for more professional lengths

• The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual media slots, UHS-II support

• With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

My Menu: faster to your favourites

• Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.

Rating function

• With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.

New Imaging Edge software suite from Sony

• Imaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.29

Lens

• Lens Compatibility: Sony E-mount lenses
• Lens Mount: E-mount

Image Sensor

• Aspect Ratio: 3:2
• Number Of Pixels (Effective): Approx. 24.2 megapixels
• Number Of Pixels (Total): Approx. 25.3 megapixels
• Sensor Type: 35mm full frame (35.6×23.8mm), Exmor R CMOS sensor
• Anti-dust System: Charge protection coating on optical filter and image sensor shift mechanism

Recording (Still Images)

• Recording Format: JPEG (DCF Ver. 2.0, Exif Ver.2.31, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
• Image Size (Pixels) [3:2]: 35mm full frame L: 6000 x 4000 (24M), M: 3936 x 2624 (10M), S: 3008 x 2000 (6.0M), APS-C L: 3936 x 2624 (10M), M: 3008 x 2000 (6.0M), S: 1968 x 1312 (2.6M)
• Image Size (Pixels) [16:9]: 35mm full frame L: 6000 x 3376 (20M), M: 3936 x 2216 (8.7M), S: 3008 x 1688 (5.1M), APS-C L: 3936 x 2216 (8.7M), M: 3008 x 1688 (5.1M), S: 1968 x 1112 (2.2M)
• Image Quality Modes: RAW, RAW & JPEG (Extra fine, Fine, Standard), JPEG (Extra fine, Fine, Standard)
• Picture Effect: 8 types: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), Soft High-key ,Rich-tone Monochrome
• Creative Style: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps),
• Sharpness (-3 to +3 steps))Picture Profile: Yes (Off / PP1-PP10) Parameters: Black level, Gamma (Movie, Still, Cine1-4, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1-3), Black Gamma, Knee, Color Mode, Saturation, Color Phase, Color
• Depth, Detail, Copy, Reset Dynamic Range Functions: Off, Dynamic Range Optimizer (Auto/Level (1-5)), Auto High Dynamic Range (Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1.0 EV step))
• Colour Space: sRGB standard (with sYCC gamut) and Adobe RGB standard, compatible with TRILUMINOS Color
• 14bit Raw: Yes
• Uncompressed Raw: Yes

Recording (Movie)

• Recording Format: XAVC S, AVCHD format Ver. 2.0 compliant
• Video Compression: XAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
• Audio Recording Format: XAVC S: LPCM 2ch, AVCHD: Dolby Digital (AC-3) 2ch, Dolby Digital Stereo Creator
• Colour Space: xvYCC standard (x.v.Color when connected via HDMI cable) compatible with TRILUMINOS Color
• Picture Effect: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), Soft High-key
• Creative Style: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps))
• Picture Profile: Yes (Off / PP1-PP10) Parameters: Black level, Gamma (Movie, Still, Cine1-4, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1-3), Black Gamma, Knee, Color Mode, Saturation, Color Phase, Color Depth, Detail, Copy, Reset
• Image Size (Pixels), Ntsc: XAVC S 4K: 3840 x 2160 (30p, 100M), 3840 x 2160 (24p, 100M), 3840 x 2160 (30p, 60M), 3840 x 2160 (24p, 60M), XAVC S HD: 1920 x 1080 (120p, 100M), 1920 x 1080 (120p, 60M), 1920 x 1080 (60p, 50M), 1920 x 1080 (30p, 50M), 1920 x 1080 (24p, 50M), 1920 x 1080 (60p, 25M), 1920 x 1080 (30p, 16M), AVCHD: 1920 x 1080 (60i, 24M, FX), 1920 x 1080 (60i, 17M, FH)
• Image Size (Pixels), Pal: XAVC S 4K: 3840 x 2160 (25p, 100M), 3840 x 2160 (25p, 60M), XAVC S HD:1920 x 1080 (100p, 100M), 1920 x 1080(100p, 60M), 1920 x 1080 (50p, 50M), 1920 x 1080 (25p, 50M), AVCHD:1920 x 1080 (50i, 24M, FX), 1920 x 1080 (50i, 17M, FH)
• Image Frame Rate: NTSC mode: 1fps, 2fps, 4fps, 8fps, 15fps, 30fps, 60fps, 120fps, PAL mode: 1fps, 2fps, 3fps, 6fps, 12fps, 25fps, 50fps, 100fps
• Image Size (Frame Rate): NTSC mode: 1920x1080 (60p, 30p, 24p), PAL mode: 1920x1080 (50p, 25p)
• Movie Functions: Audio Level Display, Audio Rec Level, PAL/NTSC Selector, Yes (1280 x 720 (Approx.9Mbps)), TC/UB (TC Preset/UB Preset/TC Format/TC Run/TC Make/UB Time Rec), Auto Slow Shutter, REC Control, Clean HDMI Info. (ON/OFF selectable), Gamma Disp. Assist

Viewfinder

• Viewfinder Type: 1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
• Number Of Dots: 2 359 296 dots
• Brightness Control (Viewfinder): Auto/Manual (5 steps between -2 and +2)
• Color Temperature Control: Manual (5 steps)
• Field Coverage: 100%
• Magnification: approx. 0.78 x (with 50mm lens at infinity, -1m-1)
• Dioptre Adjustment: -4.0 to +3.0m-1
• Eye Point: Approx. 23mm from the eyepiece lens, 18.5mm from the eyepiece frame at -1m-1 (CIPA Standard)
• Display Contents: Graphic Display, Display All Info., No Disp. Info., Digital Level Gauge, Histogram

Lcd Screen

• Monitor Type: 7.5cm (3.0-type) type TFT
• Number Of Dots: 921,600 dots
• Touch Panel: Yes
• Brightness Control: Manual (5 steps between -2 and +2), Sunny Weather mode
• Adjustable Angle: Up by approx. 107 degrees, Down by approx. 41 degrees
• Display Selecter (Finder/lcd): Yes (Auto/Manual)
• Real-time Image Adjustment Display (Lcd): On/Off
• Quick Navi: Yes
• Focus Magnifier: Yes (35mm full frame: 5.9x, 11.7x, APS-C: 3.8x, 7.7x)
• Zebra: Yes (selectable level + range or lower limit as custom setting)
• Peaking Mf: Yes (Level setting: High/Mid/Low/Off, Color: White/Red/Yellow)
• Others: Grid Line (Rule of 3rds Grid/Square Grid/Diag. + Square Grid/Off), Movie Marker (Center/Aspect/Safety Zone/Guideframe)
• Display Content: Graphic Display, Display All Info, No Disp. Info, Digital Level Gauge, Histogram,For viewfinder, Monitor Off

In The Box

• 1x Sony a7 III Camera Body
• 1x 28-70mm Zoom Lens
• 1x AC Adapter AC-UUD12
• 1x Accessory shoe cap
• 1x Body cap
• 1x Eyepiece cup
• 1x Lens cap
• 1x Lens hood
• 1x Lens rear cap
• 1x Micro USB cable
• 1x Rechargeable Battery NP-FZ100
• 1x SEL2870
• 1x Shoulder strap